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How to capitalize on word of mouth marketing


Series 6 of 7

You’ve got amazing results happening in your business, so it’s time to collect those in the form of a testimonial. Word of mouth is one of the most effective marketing tools we can invest in. The power of a testimonial is proof of our authority and how people with the same problem can be helped through our products or services.

There are so many places where a testimonial can do the heavy lifting for you:

  1. On your website
  2. In your social media posts or reviews
  3. Lead pages and landing pages
  4. Lead magnets
  5. Lead generation campaigns
  6. Ad campaigns
  7. Credible review websites

One of the most effective ways to do this is by creating a system that captures this raw expression of their satisfaction with our product or service. What better way to do this than with a video testimonial?

Video doesn’t have to be complicated. In fact, it comes with the bonus of building even more trust with a client by taking them through the testimonial process and asking them the right questions. We’ve developed a sequence of seven questions that allow us to walk our clients through the process of how they achieved their most recent awesome results.

Sometimes video isn’t an option, and we can still use the questions above to guide them to the best written testimonial possible. You can also do a Facebook Live with the client to get more engagement and make it a fun experience.

It is worth investing time to get the best testimonials possible. A hastily written email testimonial from a client won’t cut it these days. A video testimonial can also tell you who will be an excellent candidate for being a brand ambassador for your business.

If you’re looking for some help creating an effective video testimonial, or to develop a strategy and system for capturing solid video testimonials, get in touch with Britton Ledingham at iEvolve Media. He’s happy to chat.

This is part of a series on simplifying and aligning your brand message with your marketing. Start reading the series from the beginning, or let us know how you’ve been able to implement the tools we’ve discussed.


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with the Right Message.
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